TATA NANO

The people's car, Tata Nano was finally launched in Mumbai on 23rd March, 2009. Ratan Tata (Chairman, Tata Group) announced at the launch that the standard model of Tata Nano will have a dealer price of Rs. 100,000 a promise that he has lived up to despite a steep rise in the prices of steel and other input costs. Ratan Tata has fulfilled his promise of delivering the worlds cheapest car , Tata Nano which is safe, affordable and fuel efficient at the same time. The initial 1 lakh customers which would be picked through a computer draw would be promised price protection which means they will be getting the cars as per the promised launch day prices despite any economic conditions in the future. This would surely be a big reprieve for the initial customers. "A promise is a promise", said Ratan Tata. Nano launched by Tata Motors is going to change the face of Indian automotive industry. With this launch India has most definitely marked its presence in the global automotive industry. A lot has been talked about this car and another first has been associated with this car. Usually with the launch of a new product a company goes into a spending spree in terms of marketing of the product. However, Nano managed to get free publicity because of the hype which was associated with every move that it made. Be it the starting controversies over the Singur project or the hype of the launch day which was tracked through daily countdowns on the visual media, the car has been in news for a long time now.
Highlights of Tata Nano
Warranty:
18 months or 24,000 km whichever is earlier

Service Interval:
1st free: 1000 km or 1 month whichever is earlier 2nd free: 5000 km or 6 months whichever is earlier 3rd free: 10000 km or 1 year whichever is earlier Subsequent service every 10,000 kms

Differnet Colors:
Nano base: Bright red, Ivory white, Summer blue
Nano CX: Bright red, Ivory white, Summer blue, Champagne gold, Lunar silver
Nano LX: Champagne gold, Lunar silver, Sunshine yellow

Booking Informations:
Booking starts 2nd week of April, forms will be available 7 days before the booking date is announced and will be available only for 14 days. Dealers are expecting about 10 lakh bookings. Booking forms will be available at: SBI, Westside, Croma store, 400 tata motors dealers across the country. Cost of these forms: Rs 200-300. Online booking also available. Expected: 90% booking from dealers. Only one form per customer (in his name) will be accepted. No more than one form in the same customer's name will be accepted. NO ECS REFUND.Booking amount: 70-80% of the car's ex-showroom cost. After booking closes, allotment will be done on the basis of random number lottery where the lucky customer's name will be declared along with the name of the dealer from where he/ she can take delivery of the car along with date and time of delivery will also be specified.

Price of Tata Nano Car
The standard model, the CX and the LX are the 3 variants of the new Tata Nano. The non AC standard version of the car comes with an ex-factory price of Rs 1 lakh and will cost Rs 1.12 lakh at showrooms in Pant Nagar, where the company is making the car. In Delhi, it will cost just over Rs 1.23 lakh (Rs 1.34 lakh in Mumbai). The AC version would be priced at Rs 1.48 lakh in Delhi and Rs 1.6 lakh in Mumbai, while the deluxe version would cost 1.72 lakh in Delhi (Rs 1.85 lakh in Mumbai). The booking amount would range from Rs 95,000 to Rs 1.4 lakh for different versions.


Other Models of Tata
Tata Dicor
Tata Sumo
Tata Indigo